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GeoSpock Launches Unique Location Intelligence Platform

Showcase experience enables businesses to unlock the hidden value of extreme data sets CAMBRIDGE, England - GeoSpock® – the extreme-scale, data integration company that provides analytics,...

eBay Advertising Soft-Launches Self-Serve Ad Product for Local Services

eBay Advertising has soft-launched ‘eBay Local Services Ads’, a brand new product designed to help local service organisations reach new customers and grow their...

MNI Targeted Media Inc. Ranks as #1 Ad Local Network for Fourth Consecutive Year

MNI Ad Network reaches 94 percent of total digital population STAMFORD, Conn. -- MNI Targeted Media Inc. (MNI), a targeted media strategy, planning, and buying...

WideOrbit and Mediaocean Partner to Automate Local Broadcast TV Ad Transactions

Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money SAN FRANCISCO -- WideOrbit...

USA TODAY NETWORK Scales Branded Content for Local Advertisers with Polar

USA TODAY NETWORK is one of the largest groups of trusted publisher websites with USAToday.com and 109 local news websites owned by Gannett, reaching...

Comcast Spotlight Brings Greater Accountability to Local TV Advertising With Launch of New Attribution...

Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact on digital activity, including...

In A Highly Effective Location Targeting Ad Ecosystem, Up to 65% Of Spend Is...

Analysis by Location Sciences finds that up to $65K of every $100K spent on location advertising is outside of the targeted area or is...

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies specializing in local media planning and buying expect media spend on advanced TV to increase more than on any other medium over...
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Brands Put Greater Focus on Local Advertising as Consumers Prioritise Change

A new study by Nextdoor shows businesses are rethinking their strategy as consumers remain loyal and local  London, UK: Consumers are looking to stay loyal...

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