Local Advertising

New Mobile and Web Offering Emphasizes Recipes for Latin Food, Restaurants, and Recommendations From Hispanic Consumers Living in the US HERNDON, VA - YaSabe, the...

Punchcard, a mobile engagement and loyalty network, KDA Group, one of the largest local marketing agencies in the U.S., and xAd, a leading mobile-local ad network, announce a joint partnership to deliver small and medium sized businesses an end to end mobile marketing solution that closes the online to offline loop for mobile customers. Leveraging their combined expertise, the companies will begin offering businesses comprehensive consumer acquisition strategies for acquiring new customers along with analytics and solutions for creating long-term relationships with their most loyal customers – all at a price point that fits their budget: less than $5 per day. Merchants can sign up at www.KDAlocal.com.

Reply.com, the leading marketplace for local advertisers, today announced that Chris Mancini has joined the company as its chief marketing officer. Reply.com also announced that it has reached 1 million auctions per day and 26 million local consumer visits per month across all of its properties. These increases point to the success of Reply.com’s marketplace for local advertisers, which is recognized as the most effective way for local advertisers to reach their target consumers.

xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today announced the initial results of a new Mobile Path-to-Purchase research study conducted by Nielsen. The results confirm that local relevance and decision timing are key influences in mobile purchase behavior; however, consumers utilize mobile devices differently depending on their specific product- or service-related needs and the various vertical markets they are searching within.

xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today released new data from their ongoing xAd/Telmetrics Mobile Path-to-Purchase Study showing that mobile Restaurant search behavior has a nearly 90 percent conversion rate and is more locally driven and urgent than categories such as Travel and Auto. Also, the study revealed distinct behavioral differences between tablet and smartphone mobile Restaurant users.

Moasis™ introduced Localist Direct™, a new program through which qualified publishers use the Moasis Intelligent Location Engine with the Geo-Grid™ core for mobile advertising exclusively within their own networks. Localist Direct publishers can take advantage of the reach and ease-of-use of the Moasis Geo-Grid to increase revenues exclusively for their own publications and web sites.

XPAND LOCAL launched the Beta version of the UK’s first Local Online Advertising Network today. Their unique technology enables SMEs and National Chains to advertise their products or services Online via Display Advertising on some of the UK’s biggest and most recognised websites.