Native Advertising

YuMe, the leading provider of digital brand advertising software and services, has introduced the next generation of advertising on mobile devices –a full-screen, interactive, mobile video ad unit called YuMe Mobile Flip. Leveraging the native functionality of iOSand Android-based mobile devices, YuMe Mobile Flip creates a highly immersive advertising experience on tablets that allows consumers to instantly capture and retain key ad messages on one “slate” – or view – of a tablet device or smartphone, and then quickly “flip” to a second slate to interact further with the brand.

Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix VIVA™, a key addition to its growing product portfolio that allows advertisers to access creative ad performance data for their Spanish language ads, as well as those of their competitors.

Ybrant Digital, a global digital marketing company, has once again become a trendsetter in Latin America by joining the Facebook® Preferred Marketing Developer (PMD) Program, having obtained the relevant certificate under the AdsApplication Programming Interface (API).

Buysight announced at the Internet Retailer Conference and Expo that it has added current myGengo and former Criteo exec Jeff Mills to the company's Advisory Board. The interactive media veteran brings a wealth of experience in sales and marketing for interactive media generally and retargeting and behavioral advertising specifically. Mills currently serves as Chief Revenue Officer at myGengo, a company providing language technology for online retailers.

Sharethrough, a native video advertising platform, today announced that its Sharethrough Promoted Video Analytics product now supports videos on Twitter. For the first time, advertisers who promote their videos via paid Twitter ads (“Promoted Tweets”) can get full transparency into campaign performance across paid, earned and owned media efforts, allowing them to understand which Tweets and videos are most effective in driving engagement, views and sharing. A select group of high profile brand advertisers, including Toyota, McDonalds, Activision Publishing and Jarritos, have added Sharethrough Promoted Video Analytics to their Twitter video strategy and are launching the first campaigns with this integration.

Solve Media today unveiled Brand Tags, the latest expansion of its performance-based brand advertising platform. Brand Tags, a big data analytics platform for brands, shortens the brand researchcycle providing marketers and agencies with real-time, crowd-sourced brand sentiment data. Purina joins thousands of brands and agencies currently using Brand Tags to provide fast, reliable brand perception insights. Brand Tags was originally developed and nurtured by Noah Brier, currently the co-founder of Percolate. Solve Media took over operations of Brand Tags last year.

Sharethrough, a native video advertising platform, today announced the launch of Sharethrough.tv, the industry’s first interactive discovery app designed expressly to find brand videos and the agencies that created them. Sharethrough.tv is a tool for brand marketers, advertising agencies, producers, press, bloggers and anyone with a passion for great video content to stay on top of the most recent brand videos spreading through pop culture.

mediaFORGE, the only engagement-based display company, announced today that its highly successful post-engagement attribution model substantiates research released this week by comScore and Pretarget showing that non-click metrics, such as engagement, interaction, or hovering, are more highly-correlated with conversion than clickthrough rate (CTR).

New Brand Spotlights Videos that are Relevant NOW Across 14 Content Channels NEW YORK - AOL launched AOL On, a platform of AOL’s complete video offerings...