Native Advertising

A joint ANA (Association of National Advertisers) and Forrester Research, Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared to 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled.

Sharethrough, the leader in social video advertising, today announced that Hanz Kurdi has joined the company as its new senior director of publisher strategy and operations. Kurdi will be responsible for expanding the company’s publisher relationships and building out their industry leading network of “native” placements for brand video content.

Twelvefold Media (formerly BuzzLogic), an emotive-based media company that helps brands target, reach and persuade engaged audiences, has announced “Spectrum for Mobile,” a new mobile advertising product that brings the relevance of the company’s online targeting capabilities to the mobile environment.

PR, Advertising, Marketing, Branding and Social Media Agencies Gain Access to SodaHead.com’s over 10 million monthly users Encino, CA – SodaHead.com, the web’s leading organic...

Integrated Solution Gives Brand Marketers Faster Page Load Times and a Superior Online Experience NEW YORK, NY – TagMan (www.tagman.com), the global leader in tag...

LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising SAN FRANCISCO - LiveRail for Advertisers Gives Agencies One Platform to...

Innovative advertising platform will drive growth in the Smart TV content ecosystem, with new opportunities for advertisers, developers and consumers LAS VEGAS - Samsung Electronics...

adMarketplace analyzed and optimized post-conversation data to generate a high ROI for CreditCards.com, and grew the company's profitability more than 400%. The Opportunity In tough economic...