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C.A.S.T., the First Native Ad Platform Supporting Content-Integrated Ad Units, Brings Native Advertising to...

C.A.S.T. inks deal with leading French technology publisher 01net to provide a new revenue stream from native ad units which counter banner ad blindness Tel...

Solve Media Launches Effective Mobile Advertising Platform that Delivers Measurable Results Across All Screens

Unilever and Songza Among Early Adopters Utilizing the Platform to Deliver Performance-Based Premium Mobile Ads Solve Media, the leader in guaranteed performance-based online branding, today unveiled...

Glam Media Launches Private Marketplace Powered by Rubicon Project

Glam Media, Inc. (www.GlamMedia.com), a leading vertical social media company with the largest online global reach in lifestyle, announced it has launched an invite-only premium private marketplace powered by REVV Connect®, Rubicon Project’s real-time trading platform. In partnership with Rubicon Project, the leading advertising technology company for the comScore 500, advertisers will now have access to custom contextual packages and advanced audience targeting.

adMarketplace Case Study: Consumer Credit / CreditCards.com

adMarketplace analyzed and optimized post-conversation data to generate a high ROI for CreditCards.com, and grew the company's profitability more than 400%. The Opportunity In tough economic...

Centro Partners with Krux to Create the Safest Ad Exchange Environment for Quality Publishers...

Centro, the leading provider of media logistics software and services, today announces its partnership with Krux to provide the most secure, exclusive advertising exchange for premium publishers. An advanced platform connecting the highest quality publishers with the best content and brands, the Centro Brand Exchange is a private, invitation-only exchange platform supported by Krux’s leading publisher data management technology.

Martini Media Ends 2012 With Record Growth; Promotes O’Regan to President and CRO

After Doubling Affluent Audience Reach to 125M, Company Now Ranks #1 Across US and UK SAN FRANCISCO, CA and NEW YORK, NY and LONDON - Martini...

ad:tech San Francisco Drives Discussions on Future of Gamification in Advertising

San Francisco event will advance discussions on gamification in advertising through speaking panel and new gaming pavilion ad:tech San Francisco 2013 DALLAS - ad:tech San Francisco,...

appssavvy Answers the Industry’s Cries for Scalable, Standard Native Advertising

appssavvy's Activity-Based Ad Units Employ IAB "Rising Stars" Canvasses for Brand Advertising Naturally in a User's Activity Stream and Native to The Experience NEW YORK,...

MeetMe Launches New Native Advertising Capabilities on Android

Continues Mobile Advertising Momentum and Provides Advertisers New Options for Connecting with MeetMe Users NEW HOPE, Pa. - MeetMe, Inc. (NYSE MKT: MEET), the public market...

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