OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing
PASADENA, Calif. -- OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to Senior Vice President...
Dailymotion Advertising Introduces EchoAI: The Conversational Ad Format Powered by AI
A proprietary innovation combining AI and creativity, designed to help brands move beyond traditional KPIs and generate meaningful conversational engagement.
NEW YORK -- Dailymotion Advertising,...
VideoAmp and Warner Bros. Discovery Sign Multi-Year Deal to Advance Measurement and Currency Innovation
Agreement provides optionality to marketplace across 2025 Upfront and beyond
NEW YORK -- Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros....
StackAdapt Unveils Snowflake Native App, Powered by Snowflake Cortex AI, Unlocking First-Party Data Activation...
First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences with just a few clicks
TORONTO...
Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting
Expanding CTV Capabilities and Merging Brand Impact with Digital Precision
IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising,...
Digital Turbine Joins The Coalition for a Competitive Mobile Experience
Bringing deep mobile ecosystem expertise, Digital Turbine strengthens the Coalition's mission to create a fair and open app economy
AUSTIN, Texas -- Digital Turbine, the...
Vici Launches a Game-Changing YouTube Suite for Maximizing Brand Visibility and Performance
Three YouTube Advertising Options, Targeted with Behavioral and Retargeting technology.
Vici, a MarTech leader in the digital advertising space, introduced YouTube+, a comprehensive advertising suite...
DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool
Creative Data Feed API delivers full-funnel, real-time creative evaluation and optimisation for RMNs, measuring emotions, attention and purchase intent across every individual ad at...
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK -- 800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms:...
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