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LoopMe Continues to Invest in Its APAC Operation Following Sustained Growth

Acquisition, new Head of APAC appointment, and developing its product offering are all central to supporting the company’s growth ambitions SYDNEY & SINGAPORE -- LoopMe,...
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Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution

Clarivoy partnership would mark the first of Effectv’s measurement offerings across verticals in new Suite of Attribution Solutions NEW YORK -- Today Effectv, the ad...
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Zeta Global Launches “Achieve the Impossible” Brand Campaign to Redefine AI-Powered Marketing

Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta NEW YORK -- Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its...
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StructuredWeb Secures $30 Million From Invictus Growth Partners to Drive AI-Enabled Channel Sales and...

Majority investment supercharges StructuredWeb’s global expansion and leadership in the $73 trillion channel sales market as AI transforms enterprise partnerships NEW YORK & SAN MATEO,...
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Forrester Introduces Brand Experience Index To Measure The Interconnectedness Between Brand And Customer Experience

When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty CAMBRIDGE,...
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The Trade Desk Announces Agreement to Acquire Sincera

VENTURA, Calif. -- Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced a definitive agreement for the acquisition of Sincera, a leading...

Quantum Rise to Host AI Webinar With Leaders Shaping the Future of Media and...

Join David Solomon of Viamedia, Kate Watts of 50,000feet, Media Consultant Jeff Reine and Alex Kelleher of Quantum Rise to Explore How AI Can...
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LiveRamp and Mohegan Launch Industry’s First Casino Media Network

Partnership unlocks new inventory for advertisers to deliver personalized, omnichannel experiences across 200 million monthly casino impressions SAN FRANCISCO -- LiveRamp (NYSE: RAMP), today announced it...
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The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns

It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it...

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