GFR Media Uses Caroda to Better Video Ad Management
Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively...
Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting...
StackAdapt Announces Direct Integration with L2 for Same-Day Voter Audience Activation
Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions
TORONTO -- StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a...
Roku Launches Ads Manager, a Self-Service Performance Solution for Growth Marketers
The solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns
SAN JOSE, Calif. -- Today, Roku (NASDAQ: ROKU), the #1 TV streaming...
DataVerify Announces New Integration Capabilities Via Tavant
Integration continues to expand technology offerings for DataVerify clients
ST. LOUIS, Mo. -- DataVerify®, a leading provider of data verification, risk management, and workflow automation...
VideoAmp on Track to Guarantee $1.5 Billion in Currency by EOY
NEW YORK -- VideoAmp, a leading tech-first media measurement company transforming advertising, today announces that it is experiencing record-breaking growth as buyers continue to...
TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional...
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,”...
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers...
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming...
ViantAI Launches to Transform Advertising
Meet ViantAI: The Future of Programmatic Advertising is Here
IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to...
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