Pubmatic and MiQ Solutions Average 65% Reach Over Cookie-Powered Campaigns
PubMatic and MiQ are at the Leading Edge of Addressability InnovationNew Cookieless Solutions Increase Reach 65% and Improve Buyer ROI
REDWOODCITY, Calif. - PubMatic (Nasdaq:...
NielsenIQ and Qualtrics Announce New Partnership to Help Brands Drive Sustainable Growth
Combined reach and capabilities create one of the world’s most comprehensive brand experience solutions
CHICAGO -- NielsenIQ, the industry leader in global measurement and data...
RTB House Releases Update to its Deep Learning AI Engine, Delivers a Full-Funnel View...
Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts
NEW YORK — RTB House, a global company...
Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve Capabilities
Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time
MOUNTAIN...
Xandr Introduces First of Its Kind Forecasting and Analysis Across CTV and Linear Addressable
Yield Analytics' converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale
NEW YORK -- Xandr today announced the launch of...
Metricsflow’s Cookieless Analytics Platform Backed by Silicon Valley VC Firm
Local tech company Metricsflow recently backed by Silicon Valley-based VC fund GoAhead in push towards a more privacy-friendly user experience on the web.
ST. JOHN’S,...
Triton Digital Releases the May 2021 U.S. Podcast Report; Implements Version 2.1 of the...
NEW YORK -- Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the...
TVSquared Joins IAB Europe’s Transparency and Consent Framework
Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy & Information Security
EDINBURGH, Scotland -- TVSquared, the global leader in cross-platform TV ad...
The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities...
To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence Tools including Granular Digital Video CPM...
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