Ad Metrics

Content Sites Saw Double-Digit Advertiser Growth; AOL Launched More Than 20 New Sites in 2008 NEW YORK- AOL’s programming sites continued to see strong growth...

Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by...

November 2008 Publisher Revenue Grew 11x Over January 2008 LOS ANGELES - the Rubicon Project, an advertising technology company focused on global Ad Network Optimization,...

Results of Time Spent Test will Indicate Optimal Ad Exposure NEW YORK - Lotame, a platform enabling targeted advertising to customizable audiences through social media,...

Greystripe’s GS.Engagement Ads Increase Brand Awareness for Jeep From 9.7% to 20.5% SAN FRANCISCO - Greystripe, the leading rich media advertising platform for mobile, has...

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first...

Nearly 1.8 million people listened to ReplaceAds Network during an average week in October NEW YORK - ReplaceAds announced that it debuted as the third...

More than 75% of Respondents Pay less Attention to Ads on “Cluttered Sites” BURLINGTON, Mass. - Burst Media (www.BurstMedia.com) released the results from a survey...

Will Standardize Key Metrics in the Interactive Industry NEW YORK - The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience...