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Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a...

Seeding Alliance Sees Significant Boost In Engagement Following Partnership With Digital Element

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention London, UK: Seeding Alliance, a leading specialist in...

Pattern89 Announces Predict: AI That Simulates Ad Performance Before Campaigns Launch

Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin. INDIANAPOLIS — Pattern89, an artificial intelligence marketing platform, announces the...

Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through...

Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with...

Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for...

- Tappx to disrupt the global OTT/CTV advertising industry -Tappx EU Horizon 2020 project combines OTT advertising, Server-Side Ad Insertion and programmatic buying technology in...

Flashtalking Announces Global Partnership Strategic Framework and API Protocols

Primary Ad Serving Leader Formalises Program, Extending Long History of Industry Integrations LONDON, UK – Flashtalking, the leading global independent ad server for sophisticated advertisers, announces...

Factual Announces Availability of Audience Targeting, Measurement and Insights Products in Europe

Ross Webster Appointed as Managing Director Europe to Accelerate Growth in EMEA Markets LOS ANGELES & LONDON -- Factual, the location data company, announced the...

Majority of Marketers Want to Spend More on Programmatic Audio

Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio spend – but there are...

Flashtalking Further Strengthens Its Global Presence with Top Technology Leadership

LONDON – Flashtalking, the leading independent ad server, announced several front-line executive hires within its ongoing global expansion. Further diversifying and strengthening its client-facing...

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