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Centro Creates Proprietary Audience Data Targeting Segments in Basis Digital Media Platform

Chicago –– Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the availability of proprietary audience data targeting segments. Interest Segments...

Unified Unveils AdScore for Automatic Insight into Facebook Advertising Performance

New, free solution allows all marketers to gain transparency into the performance of their Facebook advertising efforts NEW YORK -- Unified, the leading social advertising...

MRI Releases 29 Digital Political Segments for Precise Ad Targeting

Link key voter types to in-depth data on attitudes, behaviors NEW YORK -- With midterm elections approaching, publishers and advertisers alike are wondering if this...

IRI Launches New Audience Builder Solution

Innovative solution grants clients direct access to IRI Verified Audiences via de-identified frequent shopper program data assets derived from over 350 million national shopper...

Howard Luks Joins Eyeota to Lead Data Products and Platform Partnerships

NEW YORK - Eyeota, the global leader in audience data, hires Howard Luks as Senior Vice President, Data Products and Partnerships. In this newly...

Customer Data Platform Leader RedPoint Global Earns Most Awards in The Relevancy Group’s Report,...

Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers Wellesley Hills, MA – RedPoint Global, a top provider of customer data platform...

Cyance Releases New Nexus Audience Module to Drive Digital Advertising Campaigns

Oxfordshire, UK – Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour...

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

Solution solves long-term industry problem of effectively targeting business decision makers REDMOND, Wash. - Versium, a leading AI predictive analytics technology company, announced a new...

RhythmOne Guarantees Advanced TV Audience Delivery to Help Marketers and Media Buyers Maximize Targeted...

Solution leverages comScore cross-platform campaign measurement to enable marketers to pay only for impressions delivered in-demo LONDON & SAN FRANCISCO - RhythmOne plc (LSE AIM:...

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