Audience Targeting

VivaKi’s dedicated R&D unit for next generation advertising practices and products – and BlueKai – the world's most connected customer data cloud for data management, analysis and activation – have co-developed a new data platform called Audience Insights that will provide marketers with unmatched scale, data aggregation capabilities and safety standards. The announcement was made earlier today at the 2012 iMedia Agency Summit in Colorado Springs, CO.

Shiny Ads has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of their ad inventory.

Adobe Systems Incorporated (NASDAQ:ADBE) announced significant updates to Adobe® AdLens™, its cloud-based, media optimization technology. AdLens, the first integrated platform to manage and optimize search, display and social advertising as a unified campaign, now offers seamless data integration with Adobe SiteCatalyst®.

Expanded platform from business audience leader enables brands to power top marketing technologies with business demographic data SAN FRANCISCO – Bizo, the global leader in...

Launches Open Access Project with Data on +100 National TV Ad Campaigns NEW YORK - Simulmedia, a pioneer in audience-based television ad targeting, today at...

New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into marketing program performance across...

SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today released...

Bringing Data-Driven Audience Buying to Brazil, Mexico, Argentina, and Five Other Markets Across the Fast Growing Region NEW YORK & MIAMI - Xaxis, the world's largest...