Audience Targeting

New York – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, released a semiannual  Benchmark report titled, “Planning...

PubMatic’s Audience Data on Demand Gives Publishers Direct Access to Leading Data Providers eXelate, Quantcast & Proximic Through One Platform, Enabling Access to $2.9B in...

New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs London, UK – comScore, Inc. (NASDAQ:...

Buyers Want RTB Directly Sold by Publisher to Combine Powerful Audience Targeting with Guaranteed Brand Safe Environments Palo Alto, CA - PubMatic (http://www.PubMatic.com), which provides...

Integration of Collective's AMP Audience Cloud with Adobe SiteCatalyst, Powered by Omniture Delivers Enhanced Audience Reach and Data Analytics NEW YORK - Collective, a full...

Offers a Scalable and Privacy-Compliant Solution for Audience Engagement Scalable, transparent DMP solution helps marketers identify consumers with relevant brand affinities through multiple offerings in...

Expands Online Content Marketing Options for Advertisers – Creates Revenue Opportunities for Website, Forum and Blog Publishers New Content Marketing Platform Provides Companies and Brands...

Expandable Rich Media and Contextual Targeting Features Available NEW YORK - CONTEXTWEB Inc., the ad technology and services company, announced that audience targeting platform provider...

Do-Not-Track Mechanism Proposed by the FTC Affects the Online Ad Industry NEW YORK - ClickZ, Incisive Media's resource for digital marketing news, information, commentary, advice,...