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B2B Ad Network Bizo Significantly Outpaces Online Display Ad Industry With Exponential Growth in...

Big Names and Proven Targeting Technology Drive Revenue Growth For the Largest B2B Audience Targeting and Ad Network San Francisco, CA — Bizo, the leading...

Adobe Announces Privacy Solution for Digital Advertisers and Publishers

Adobe Systems Incorporated (NASDAQ:ADBE) announced enhancements to Adobe® TagManager, creating a highly flexible privacy solution that helps digital advertisers and publishers give consumers notice and control over how their data is used online. The solution will initially focus on managing third-party cookies used for behavioral advertising, a requirement of the ePrivacy Directive.

Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend

Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers SALT LAKE CITY -...

Truth or Dare: Top Web Firms to Be Questioned on Their Targeting Practices

It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce...

Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research...

New Report on Trends in Behavioral and Contextual-Based Advertising Shows Consumers Accepting of Targeted Advertising DALLAS - Creation of the Digital Advertising Alliance (DAA) is...

24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media

NEW YORK – April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first...

TruSignal Unveils High Value Consumer Audience Targeting Segments on the BlueKai Exchange

ST. CLOUD, Minn. & CUPERTINO, Calif. - Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, announced an...

Aggregate Knowledge CEO to Discuss How to Optimize Audiences and Increase Ad Campaign Effectiveness

Part of the ‘Grill the CEOs: Bring on the Optimizers’ Panel at OMMA Behavioral SAN MATEO, Calif. - Aggregate Knowledge, the leading provider of real-time...

LiveIntent Announces Support for Ad Choices; Incorporates Consumer Notification into Banner Ads Served in...

New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA)...
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