Behavioral Targeting

Redwood City, CA — YuMe, the largest dedicated video ad network on the Web, announced the launch of a new behavioral targeting system that...

DUBLIN, Ireland - Research and Markets (http://www.researchandmarkets.com/research/48ef91/the_20092014_worl) has announced the addition of the "The 2009-2014 World Outlook for Behavioral Marketing and Targeting" report to...

Program Pairs Auto and Lifestyle Content with Behavioral Targeting to Reach In-Market Auto Buyers BURLINGTON, Mass. - Burst Media, a leading provider of online advertising...

Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. - Chitika Inc.,...

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today...

Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases   RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world,...

NEW YORK - Four leading marketing and advertising industry associations announced that they are working together to develop enhanced self-regulatory principles for online behavioral...

Six Psychographic Profiles of Black Women Emerged ATLANTA - 86% of African-American women say that advertisers need to do a better job of talking to...

NEW YORK - Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of...