Bidtellect Releases Fourth Generation of Native Demand Side Platform
Significant Improvements to Platform Provide Marketers with Advanced Contextual Targeting, More Efficient Workflow and Enhanced User Navigation
DELRAY BEACH, Fla. - Bidtellect, the Native platform...
ADmantX and Adform Expand Strategic Partnership to Deliver “Smart Profile Remarketing” within Adform’s Full...
Adform partners with ADmantX to utilise its advanced cognitive technology and unique machine learning system to improve targeting and personalisation of ad campaignswith the...
Publishers and Advertisers: The Give-And- Take Is Over
Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...
Contextual Ads Are The Future Of Digital Advertising
Advertising, at least for the foreseeable future, will be the simplest way to subsidize content online for consumers. If there’s any debate about that, ask...
Smartology Launches German Language Contextual Advertising Technology
Reuters and W&V sign as first publisher partners
Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatchTM and SmartMobileTM....
Teads Enhances Contextual Targeting with Digital Element’s Location-Based Technology NetAcuity Pulse
Industry-leading IP geolocation data provider selected to increase contextual relevance of premium native video advertising
London, UK: Digital Element, the leading provider of IP geolocation...
Contextual Marketing is on the Edge of Mainstream Adoption in Western Europe, EIU Study...
Survey finds Western European marketers actively examining the use and challenges of contextual marketing
Marketers are collecting a large quantity of contextual information about their...
Use Contextual Information to Offer Greater Value Not Intrusive Ads, EIU Report Warns Marketers
New report examines what contextual marketing means and the challenges for marketers
Contextual marketing is viewed as the next step in the evolution of digital...
MobileBridge Rolls Out Advanced Content Creation and Integration Functionality for App-based Marketing Relationship Management
Interactive App Content – Games, Polls, Coupons, Videos – Delivered In-Context and on a Regular Basis Improves App Performance by 40-70% according to MobileBridge
New...
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