Contextual Targeting

The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns IRIS.TV, the leading video data platform, and PubMatic,...

Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...

RESTON, Va. – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new partnership agreement with...

The French conversational advertising leader’s westward expansion comes at an opportune time as advertisers grapple with increasing privacy restrictions on user data for ad...

British adtech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme. Illuma is an independent contextual AI specialist which uses proprietary...

EntityX secures investment from industry angels to revolutionise contextual targeting and deliver radically better performance London-based semantic technology pioneers, EntityX, have secured investment to further...

Episodes Now Available for Advanced Contextual Targeting with AdsWizz PodScribe Technology, Made Brand Safe With Comscore SAN MATEO, Calif -- AdsWizz, the leader in digital...

●       The Trade Desk now offers Unified Semantic Targeting, which integrates Semantic Contextual Targeting with Semantic Audience Targeting, combining current content consumption with previous interests. ●       Omnicom...

New API-based approach to contextual targeting doesn’t rely on Apple’s IDFA or Google’s AAI, instead utilises over 700 contextual data points to match publishers...