Ad Targeting

Majority of Respondents Say Using an Extra 25 Percent of the Data Their Companies Throw Away Would Result in Increased Revenues ATLANTA – As data...

FORT WORTH, Texas -- Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, shared significant growth metrics related to client adoption...

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

Adslot the leading global innovator of digital media workflow and trading technology, today announced it has completed a live integration with audience data from...

A recent study by the marketing technology company AudienceProject shows that ad blockers in UK and US block ads to avoid irrelevant ads and...

eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in...

LONDON - MediaGamma has announced the launch of a new Audience Prediction product, which is set to make a major impact on the ad...

Why Partner Management and Yield Management Need to be BFFs Once upon a time, media companies had a pretty clear idea of who their audiences...

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...