Ad Targeting

Offering provides audience reach and frequency analytics at each funnel stage, benefiting both performance and brand marketers NEW YORK - Online targeting platform leader ,...

NetAcuity Edge provides the industry’s first highly accurate hyperlocal IP geotargeting solution LONDON - Digital Element, the leading provider of IP geolocation technology, today announced...

Innovative bidding platform ensures safe real-time delivery of ad impressions to right user in right context NEW YORK – ad pepper media, the leading international...

Innovative Content Targeting Algorithm Uses Social, Audience, and Relevance to Maximize Efficiency NEW YORK CITY – Cox Digital Solutions announced the launch of its industry-leading...

Kontera Expansion Continues with Additional Network SAN FRANCISCO - Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier...

Partnerships with Acxiom, Datalogix, Polk, and TARGUSinfo’s AdAdvisor Deliver Improved Campaign Results for Advertisers CAMBRIDGE, Mass. - Jumptap, the leader in targeted mobile advertising, announced...

New Report on Trends in Behavioral and Contextual-Based Advertising Shows Consumers Accepting of Targeted Advertising DALLAS - Creation of the Digital Advertising Alliance (DAA) is...

Recent AdXpose® Acquisition Enables Truly Comprehensive End-to-End Campaign Validation; AOL Canada Signs as First Publisher Client for comScore’s Powerful Audience Validation Tool TORONTO, Canada –...

New IAB Study Finds That Higher-Income Americans – Hardest to Reach Via Traditional Media – More Likely to Be Aware of New Products, Companies...