Retargeting

Enables Advertisers to Flexibly Segment Audiences Based on In-App Events For Maximized Retargeting Efficiency and Increased ROAS BERLIN and SAN FRANCISCO and SEOUL - AppLift, a...

TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital...

According to a study* of 2,000 regular Internet users, conducted by inbound marketing agency Digital Media Stream, consumers are three times more likely to...

LONDON - MainAd, an advertising technology company that specialises in display and retargeting ad campaigns, has launched its flagship proprietary technology ‘Logico’, which through...

New Self-Serve Platform Provides Powerful Creative Suite, Fast Pixel Implementation, Premium Inventory, And Fully Transparent Reporting And Pricing AUSTIN, Texas - SteelHouse, an advertising software...

NEW YORK - Tremor Video, Inc. (NYSE: TRMR), a leading provider of software for video ad effectiveness, announced it has expanded its exclusive partnership...

Integration of Jivox IQ and AppNexus Programmable Bidder gives marketers unprecedented power to transform retargeting ads into highly effective sales-conversion campaigns with sophisticated message...

Adform partners with ADmantX to utilise its advanced cognitive technology and unique machine learning system to improve targeting and personalisation of ad campaignswith the...

70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It Adroll, the digital marketing specialists, released their...