Audience Measurement

New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, and AudienceScience, the largest audience aggregator in the world...

Offers a Scalable and Privacy-Compliant Solution for Audience Engagement Scalable, transparent DMP solution helps marketers identify consumers with relevant brand affinities through multiple offerings in...

An Integrated Part of the Adobe Online Marketing Suite, Adobe SocialAnalytics Adds a Social Dimension to the Entire Suite, Turning Data and Sentiment from...

Independent Accreditation Ensures Full Disclosure and that Four Key Adobe SiteCatalyst Metrics Comply with MRC Standards and Applicable IAB Guidelines; This Certified Data Can...

Expandable Rich Media and Contextual Targeting Features Available NEW YORK - CONTEXTWEB Inc., the ad technology and services company, announced that audience targeting platform provider...

Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. - Three advertising trade...

Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans SOPHIA ANTIPOLIS, France - How...

The MAG’s January Numbers Indicate Android OS Still Top for Smartphones NEW YORK — Android is capitalizing on the variety of smartphones and mobile devices...

DUBLIN - Research and Markets has announced the addition of the "Cross-Platform Ad Metrics & Reporting 4Q 10" report to their offering. This report employs...