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Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP

Mediaplex is a third party ad serving service - you're bound to be asked to traffic MediaPlex creatives at some point, so here are...

Trafficking 101: How to Traffic Bluestreak Tags in DoubleClick DFP

Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is...

Trafficking 101: How to Traffic Tristitials from snap2eyes in DoubleClick DFP

Although not widely used (yet), Tristitials may be something you're bound to bump into if you spend enough time in an Ad Ops position....

9 Different Approaches for Non-Direct Inventory Optimization

Publishers that use multiple-demand source platforms have many challenges, and among them are data aggregation of programmatic inventory. There is no single way to...

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