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Response to Ads Tracked Fell by 21% in the First Quarter of 2009 Because...

Global Marketing Effectiveness Tracking company notes decreasing effectiveness of advertising campaigns around the world LONDON - The Fournaise Marketing Group, one of the global leaders...

Medialets Closes $4 Million Series A Financing Round for Mobile Application Advertising and Analytics...

Medialets serves thousands of publishers and advertisers as the mobile application market continues to grow exponentially NEW YORK - Medialets, the leading analytics and ad...

AtomicOnline Launches GameRevolution Gaming Vertical to Rebel Against Cluttered Ad Networks

LOS ANGELES - AtomicOnline, a diversified online media company, announced the launch of their fifth demographic hub, GameRevolution. By partnering with other leading gaming...

Mobile Advertising Growth Fueled by New Ad Formats on Smartphones

Brightkite-GfK Quarterly Report Reveals 10% quarter-over-quarter increase in mobile advertising awareness BURLINGAME, Calif. - Brightkite, the company that brings social networking back to the real...

SeeWhy Counters Website Abandonment with Conversion Academy

Webinar Reveals Methods for Driving Revenues with Behaviorally Targeted Remarketing ANDOVER, Mass. - Whether an organization is using Omniture, Google, Coremetrics or any other web...

IAB Releases Click Measurement Guidelines, Establishes Parameters for Counting Valid Clicks, Filtering Fraudulent Clicks

Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK - To an Internet user, a click is a simple action. Accurately counting those...

Absolute Quality Delivers Real-Time Social Media Analysis for the Interactive Entertainment Industry

Customizable Tool Scans Blogs, Message Boards, Review Sites, and More to Deliver Actionable Market Research SANTA CLARA, Calif. - Absolute Quality, an e4e Company, announced...

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2009

Swine Flu Concerns Cause Surge in Visitation to CDC.gov Social Networking Category Has Record Month Led by Gains at Twitter and Facebook RESTON, VA – comScore,...

Useful Networks Scores Top Spot at MAMA Awards with Location-Based Advertising

DENVER - Location based services (LBS) specialist Useful Networks announces it has earned the Gold Award for best location-based advertising (LBA) technology with its...

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