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ClickFuel Selects Ifbyphone to Help Clients Dynamically Track Phone Calls From Online Ad Campaigns

ClickFuel Business Customers Select Ifbyphone-Powered Service, Using Trackable Phone Numbers to Pinpoint Sources of Sales Leads and Create High Impact Campaigns CHICAGO - Ifbyphone announced...

Webtrends Acquires Multivariate Testing, Optimization, and Targeting Leader Widemile

Combination Produces an Unmatched Analytics and Optimization Platform PORTLAND, Ore. - Webtrends, a global analytics leader with world-class data collection and analysis solutions, has entered...

Ad-Juster Builds a Major Client List in First and Second Quarters

Ad-Juster, the only 3rd party reporting and discrepancy management tool in the market place today, announces new clients after completing its first two post-beta...

Motally Announces Series A Financing for Mobile Analytics Platform

Series A Led by BlueRun Ventures, Ron Conway Participates SAN FRANCISCO - Motally announced its Series A financing led by BlueRun Ventures with additional participation...

Clickable Empowers Search Marketers to Instantly Clone and Automate Campaigns across Search Ad Networks

New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces Sophisticated PPC Reporting And Custom Metrics Clickable Named Finalist In The Coveted 2009 American Business Awards,...

Lotame Discovers “Sweet Spot” For Promoting Entertainment by Measuring Exposure to Online Ads

Intent to View Climbs Steadily until 76 Seconds of Exposure and then Falls Off NEW YORK - Lotame, a provider of data-driven techniques to improve...

New TRA Data Reveal the Undiscovered Targeting Key to Sales-Effective Television Advertising

Targeting TV shows watched by “Heavy Swing Purchasers” delivers 70 percent higher ROI versus traditional demographics NEW YORK - TRA (http://www.traglobal.com), the media and marketing...

AdMonsters European Publisher Forum XII, June 7-10 2009 Prague

Register now for AdMonsters Publisher Forum XII For registration and more information: admonsters.org/cn/cn-eu-12.php Register now for the 12th AdMonsters European Publisher Forum to be held in...

Response to Ads Tracked Fell by 21% in the First Quarter of 2009 Because...

Global Marketing Effectiveness Tracking company notes decreasing effectiveness of advertising campaigns around the world LONDON - The Fournaise Marketing Group, one of the global leaders...

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