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Instreamatic and Gaana Partner to Introduce Dialogue Advertising to More Than 110 Million Monthly...

With this partnership, Gaana – India’s largest streaming service – will integrate Instreamatic’s technology to place fully-measurable interactive voice ads within audio content SAN FRANCISCO...

Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be”

Consumers Strongly Support Brand’s Message LOS ANGELES -- Ace Metrix, the leader in measuring the impact of video advertising, revealed the message in Gillette’s “The...

Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities

CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief...

S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World

NEW YORK – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV)....

Adpiler’s Saving Designers 3 Hours Per Banner Ad Set – Founder Jorrit Baerends Shares...

You: Hey Client, see attached for the latest banner ad designs. Each folder is a different ad set. Client: I can’t open the files...do I...

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

“Second Screening” While Watching TV Makes an Ad More Effective

-        Study from MediaCom and ViewersLogic shows using a phone/tablet while watching TV can actually improve the effectiveness of an advert -        Viewers 75% more likely to...

SoundCloud’s Video and Display Inventory Now Available on Google DoubleClick Ad Exchange

SoundCloud, the world’s largest open audio platform, announced its video and display inventory are now available on the Google’s DoubleClick platform. The integration brings...

FreeWheel Video Monetisation Report Reveals Continued Growth of Premium Video Across Europe

Explosion of STB VOD and growing popularity of live content see ad views rise by one fifth in 2017 London, UK: FreeWheel, a Comcast company...

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