Ads Taxonomy

Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile Flip Ad Format

NEW YORK, NY – Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced the appointment of  Melissa Bonnick...

Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them REDWOOD CITY, Calif. – Major advertisers spend an...

DMG (DSNR Media Group) – a global provider of digital advertising solutions for online, mobile, and social, announced today that they successfully increased sales by 300% in three months and leads by 400% in six months for Ubisoft's the Settler Online Facebook acquisition channel. DMG's social media division DMI succeeded in boosting Facebook ad performance by using their advanced proprietary advertising platform, PerformR to hyper-target and optimize towards quality users most likely to convert and return to make repeat purchases for additional games and related products.

Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We've asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.

Study Commissioned by SpotXchange Reveals Real-Time Bidding Will Account for Nearly 25 Percent of US Online Video Advertising Spending in 2014 DENVER - According to...