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By 2020, Mobile is Majority of Online Display Advertising Revenue, IHS Markit Says

Chinese online ad market will grow 14.3 percent in 2017, driven by a strong growth of online video LONDON - By 2020, more than three-quarters...

Rubicon Project and Integral Ad Science Partner to Deliver Placement-Level Viewability Scores for Video...

Scores Are Provided for Individual Ad Placements and Delivered Within the Bidstream, Helping Buyers in the Rubicon Project Marketplace Make More Informed Decisions LOS ANGELES...

Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers

First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. - Pandora (NYSE:P),...

Corporate Advertisers Experience Nearly Six-Times Lift in CTR with Rich Media Versus Standard Banner

Sizmek’s 2016 Rich Media and Video Benchmarks report highlights engagement across regions and verticals to help advertisers establish a baseline for campaign performance London, UK,...

Content Capsule Technology Turns Banner Ads into Microsites, Creates More Engaging Healthcare Advertising Solutions

PRINCETON, N.J. - Marketing technology company NextWorks has introduced a new application of its Content CapsuleTM platform that allows healthcare brands to turn a...

One Additional Minute of Exposure to Display Advertising Can Boost Direct Traffic to a...

A new digital attribution model shows that advertising effects are amplified up to four times when consumers are targeted earlier and for longer periods...

Sekindo’s Digital Advertising Platform Tackles All Media, Making It a Complete Ad Tech Solution...

Tel Aviv – Sekindo is a digital platform for online video, display, and mobile advertising. As a proprietary platform, Sekindo helps publishers monetize any type of...

Pandora Revolutionizes Mobile Advertising With New Visual Ad Experience

Series of native, mobile ad solutions capture people’s attention while driving listener engagement; Beta begins this summer with Express and the Lexus Dealer Association OAKLAND, Calif....

Stirista Display Ads to Serve to Mobile Phones

SAN ANTONIO - Stirista’s display ads are optimized to reach mobile viewers. The data-based digital advertising firm has added mobile optimization to its suite...

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