Brightcove Introduces New Call-to-Action and Display Ad Publishing in Brightcove Gallery to Accelerate Business...
Enables brands, organizations, and publishers to create high-impact marketing pages and launch ad-supported Gallery video experiences that increase engagement and convert views to business...
Adadyn’s Fully Automated Dynamic Ads Enhancements Create a Formidable Creative Solution
Easy-to-use creative templates and intuitive product feed integration enables marketers to launch dynamic creative campaigns in minutes
SAN FRANCISCO - Adadyn announced it has integrated...
HTML5 and the Reinvention of Online Display Campaigns
September 1st, 2015 marked the beginning of the end for flash. Since then, advertisers have worked hard to embrace the new order that is...
Merkle Releases Its Q4 2015 Digital Marketing Report
COLUMBIA, Md. - Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2015 Digital Marketing Report. The report...
Marchex Launches Breakthrough Mobile Analytics Product For $27 Billion Display Advertising Industry
Industry-First View-Through Metric For Inbound Calls Measures 98 percent of Calls Unseen By Traditional Analytics Products
NEW YORK - Marchex (Nasdaq: MCHX), a mobile advertising...
Headway Digital Presents PROGRAMMATIC ELEMENTS, the Definitive Guide to Targeting in Programmatic
Headway Digital, the leading programmatic media buying company announced today the release of the infographic, Programmatic Elements, a route-map designed to help marketers make...
TechTarget Takes the Anonymity Out of Digital Banner Advertising with ClikIQ
First-of-Its-Kind Feature Optimizes Banner Delivery to Buyer-Ready Accounts and Reveals the Company Name Behind Every Impression and Engagement
NEWTON, Mass. - Leading technology media company...
CBC Makes All Display Inventory Available Through Programmatic Buying
100% of CBC.ca Inventory is Available to Private Buyers via Index Exchange Header Tag
CBC announced that in cooperation with Index Exchange, the principled exchange...
IAB Tech Lab Releases Updated “IAB HTML5 for Digital Advertising Guide” for Public Comment
Provides Actionable Insights & Recommendations for Using HTML5 Effectively in Display Ad Creative
Serves as Critical Support to Newly Revised ‘IAB Display Creative Guidelines’
NEW YORK...
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