DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution
DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV
New solution helps...
Brightcove Launches Communications Studio, a Video Streaming Solution to Boost Internal Communications Capabilities
Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders
BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the most trusted...
Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)
Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience
BENTONVILLE, Ark. -- Sam's Club®, a division of Walmart Inc. and...
Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear...
NEW YORK -- TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads”...
Joint Study by Audacy and Veritonic Reveals How to Make the Most Effective Audio...
NEW YORK -- Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in...
Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers.
The arrangement will help optimize supply...
DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio
DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading software...
LightBox TV Appoints Sam Finegan as SVP Demand
LightBox TV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand. In this...
StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization
Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.
BAYSIDE, CALIFORNIA...
Featured
Sponsored
Advertisement