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Video Player Targeting Capabilities Enhance YuMe’s Scalable Video Ad Management Software YuMe for Publishers

New Capabilities for YuMe's YFP Pro Platform Bring Advanced Inventory Segmentation and Reporting REDWOOD CITY, CA - YuMe, a leading independent provider of digital video...

YuMe Enhances Its Placement Quality Index With Brand Safety Metrics

Offers Brand Marketers an End to Site List Parity by Indexing the Value of All Video Advertising Inventory Across All Metrics That Drive Brand...

Adap.tv Uses Nielsen Online Campaign Ratings to Unlock TV Advertising Budgets

Helps to tackle online video advertising industry issues of price, quality and measurement Adap.tv is addressing the key online video advertising industry issues of measurement,...

ZEDO Launches ZINC For High Impact Formats

ZEDO, the leading global ad platform partner for publishers and advertisers, today announced ZINC, a premium network through which advertising agencies and brands can...

LongTail Video’s JW Player Becomes First Third-Party Video Player To Support Google’s Interactive Media...

LongTail Video (www.longtailvideo.com), the leading provider of affordable, self-serve video solutions for web publishers, announced that its popular JW Player will be the first third-party video player to support Google’s Interactive Media Ads (IMA) 3 Flash SDK.

comScore Releases December 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion.

Metacafe Gets to Monetize Content from 12 New Video Content Providers

Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory. Metacafe...

Research and Markets: Video Advertising Networks Emerging and Surging To $493 Million In ’09...

DUBLIN - Research and Markets has announced the addition of the "Online Video Advertising Networks 2007 - 2010: Emerging and Surging" report to their...

Disney/ABC Television Group Chooses FreeWheel to Manage Advertising Across Display, Video, and Mobile Channels

Disney/ABC Television Group's Digital Media team has signed an agreement with video technology company, FreeWheel, to manage its advertising and monetize its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com.

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

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