Massive Inc. Is First Dynamic In-Game Advertising Network Validated Through Third-Party Auditing Process
I have neglected the in-game advertising topic for a while and am clearly behind with the news... some 1 month behind. I've just come...
Sometrics to Power Advertiser-Based Offers on IGG’s MMO Gaming Portals
IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco
Game Developers...
IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment
Brings Clarity to Emerging Interactive Advertising Platform
SAN FRANCISCO - As consumers spend more time playing in immersive gaming environments, marketers and game publishers have...
In-Game Advertising Research Proves Effectiveness for Brands Across Categories and Game Titles
NEW YORK — June 3, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising,...
Intergi Entertainment Becomes Official Facebook Advertising Provider
Joins Exclusive List of Advertising Services Providers For the Facebook Platform
DEERFIELD BEACH, Fla. - Intergi Entertainment, the premier global gaming site representation company, announced...
Blue Noodle Premiers New Video Ad-Bar, Clickstrip, at Game Developers Conference
On-demand video ads for social games – the next wave in monetization
Game Developers Conference 2011
SAN FRANCISCO - Blue Noodle, one of the leaders and...
Double Fusion Adds Top-Tier PlayStation3 Game Publishers to Its Growing Network of Games For...
Leading In-Game Advertising Company will Offer Premium Ad Opportunities with THQ, SEGA, Eidos and Midway Game Titles
SAN FRANCISCO – December 1, 2008 – Leading...
In Time for the Holidays, Sometrics Unveils ‘Shop & Earn’ In-Game Shopping Feed
Consumers Earn Virtual Currency By Shopping Online, Publishers Gain New Revenue Channel
‘Shop & Earn’ Gives Users a Safe and Secure Way To Earn Virtual...
In-game Ads: Xbox (Always Sunny) and EA Skate Game (The Simpsons, Ford, Verizon, Subway,...
In 2005, spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive...
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