IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment
Brings Clarity to Emerging Interactive Advertising Platform
SAN FRANCISCO - As consumers spend more time playing in immersive gaming environments, marketers and game publishers have...
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior
REDMOND, Wash. and RESTON, Va. — For the first time...
In Time for the Holidays, Sometrics Unveils ‘Shop & Earn’ In-Game Shopping Feed
Consumers Earn Virtual Currency By Shopping Online, Publishers Gain New Revenue Channel
‘Shop & Earn’ Gives Users a Safe and Secure Way To Earn Virtual...
Sometrics to Power Advertiser-Based Offers on IGG’s MMO Gaming Portals
IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco
Game Developers...
SPIL GAMES, World’s Leading Online Gaming Company, Joins Betawave Portfolio
Enhances Betawave’s Position as Leading Online Media Company to Reach Youth, Women, and Moms
SAN FRANCISCO - Betawave, the online media company that partners with...
In-Game Advertising in EA Games Lifts Brand Sales
First Time Research Connects What Consumers See in-Game with What They Buy In-Store
REDWOOD CITY, Calif. - Electronic Arts Inc. (NASDAQ:ERTS) revealed results from a...
MindJolt’s New Advertising Optimization Engine, AdJolt, Drives Financial Returns for Online Games
Independent Game Developers Report 50-70% Increase in Revenue
SAN FRANCISCO - MindJolt, the largest social gaming platform for 3rd party game developers, announced AdJolt, an...
Armor Games Signs Exclusive Advertising Agreement with Intergi Entertainment
Intergi to Oversee all Digital Advertising and Sales on Behalf of Top Online Gaming Site
DEERFIELD BEACH, Fla. - Armor Games, a popular online gaming...
Tap Me Unveils Industry’s First Mobile In-Game Advertising Platform
Startup Redefines In-Game Monetization with Ability to Connect Games to Brands and Brands to Gamers in a Relevant, Non-Disruptive Way
Game Developers Conference 2011
SAN FRANCISCO...
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