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RapidFire Partners with Miniclip to Become its First-Ever Provider of Dynamic In-Game Advertising

RapidFire, the #1 in-game advertising network, announced today a key partnership with Miniclip which will bring dynamic in-game advertising (DIGA) into numerous 3D browser...

RapidFire Acquires the In-Game Advertising Technology of IGA Worldwide

RapidFire, the #1 in-game advertising network, announced today the acquisition of IGA Worldwide's proprietary technology for delivering real-time advertisements inside of video games. IGA Worldwide's...

Reloaded Interactive Rebrands to Become RapidFire

New brand better represents the company’s unmatched abilities to deliver real-time ads inside of video games Vancouver, BC – Reloaded Interactive, the leading global in-game...

Swrve Finds 0.15% of Mobile Gamers Contribute 50% of All In-Game Revenue

Monetization report lifts the lid on player spend patterns on mobile games SAN FRANCISCO - Swrve, the leader in relationship marketing for mobile apps, today...

OBJE Develops New Solutions to Eliminate Banner Ads in Mobile Games

SARASOTA, Fla. - As the global marketplace for mobile gaming apps continues to grow, Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB: OBJE)...

Reloaded Interactive Delivers In-Game Advertising Campaign for Virgin EMI Records, Promoting Debut Album TRUE...

Virgin EMI Records uses Reloaded's ad network to deliver real-time advertising inside of video games, targeting the United Kingdom Reloaded Interactive, a World leading in-game...

Reloaded Interactive Announces Launch of Dynamic In-Game Advertising Network

Reloaded launches advertising network that allows companies and media buyers to advertise in real-time within console and computer video games VANCOUVER - Reloaded Interactive, one...

MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me

MediaMath, the leading global digital media-buying platform, announced it has acquired mobile and video in-game ad platform Tap.Me. By integrating Tap.Me directly into its Demand Side Platform, MediaMath can now offer clients vastly expanded mobile and video advertising capabilities, in addition to online display and social media ad inventory. With this acquisition, MediaMath becomes the first programmatic buy-side platform that can deliver ROI across all digital marketing channels.

Games.com Offers Unique and Custom Advertising Opportunities for Marketers

Games.com, a division of AOL Inc., today announced a suite of industry-leading brand integrations for marketers looking to reach highly desirable audiences, including women and moms. This announcement follows the recent relaunch of Games.com, which includes a brand new cross-platform gaming experience, a refreshed library of more than 5,000 free online games, and new engagement and personalization features.

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