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Sometrics to Power Advertiser-Based Offers on IGG’s MMO Gaming Portals

IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco Game Developers...

In Time for the Holidays, Sometrics Unveils ‘Shop & Earn’ In-Game Shopping Feed

Consumers Earn Virtual Currency By Shopping Online, Publishers Gain New Revenue Channel ‘Shop & Earn’ Gives Users a Safe and Secure Way To Earn Virtual...

Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology

Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. —  For the first time...

IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment

Brings Clarity to Emerging Interactive Advertising Platform SAN FRANCISCO - As consumers spend more time playing in immersive gaming environments, marketers and game publishers have...

AtomicOnline Launches GameRevolution Gaming Vertical to Rebel Against Cluttered Ad Networks

LOS ANGELES - AtomicOnline, a diversified online media company, announced the launch of their fifth demographic hub, GameRevolution. By partnering with other leading gaming...

Acclaim Games Selects Intergi as Online Advertising Representation Partner

DEERFIELD BEACH, Fla. - Acclaim Games (http://www.acclaim.com), a leading online video game company offering free massively multiplayer online (MMO) role-playing games, announced a new,...

Sometrics Helps Game Publishers Reach Next Level of Growth, with Roadmap for Turning User...

New White Paper Released Analysis Pinpoints Ways for Publishers of Casual and Social Games, Virtual Worlds and Social Apps to Boost Revenue as Advertisers Seek...

IAB Launches New Certificate in Interactive Advertising

Professional Development Program to Provide Critical Training in Rapidly Changing Media Environment NEW YORK - The Interactive Advertising Bureau (IAB) announced the launch of the...

Double Fusion Adds Top-Tier PlayStation3 Game Publishers to Its Growing Network of Games For...

Leading In-Game Advertising Company will Offer Premium Ad Opportunities with THQ, SEGA, Eidos and Midway Game Titles SAN FRANCISCO – December 1, 2008 – Leading...

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