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Local Corporation Launches In-Player Video Distribution Channel in Rovion Ad Management Platform

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.

YuMe Introduces First-Ever Placement Quality Index to Maximize Impression Value and Ensure Optimal Ad...

YuMe, the operating system for TV 2.0, today announced a first for the video advertising industry: the YuMe Placement Quality Index (PQI), a proprietary algorithm that monitors and identifies the optimal placement of video ads on digital properties. In this age of site list parity, media buyers need a better way to evaluate expected performance for their campaigns. Not all impressions are created equal, and the PQI ensures that campaigns deliver the best possible performance and maximum impression value to align with brand marketing objectives.

YuMe’s Ad Visibility Technology Guarantees Every Impression Counts, Enhances Video Brand Security

Industry-First Viewport Detection Technology and Other Video Advertising Essentials Optimize Campaign Performance and Viewer Experience REDWOOD CITY, CA – YuMe, the operating system for TV...

blurbIQ Launches Cross-Platform Interactive Video Ad Units

Industry first to use game mechanics in video driving consumers to remember brand messages San Jose - blurbIQ Inc., whose patent pending interactive video advertising...

Tremor Video Completes VideoHub Platform, Launching Comprehensive Brand Marketing Suite For Video Advertising

- Cross Network Measurement and Analytics System Now Available To All Advertisers and Agencies - Self Serve VideoHub Marketplace Enables Early Stage Video Advertisers To...

Vizu Launches “Value in Video” Initiative

Delivers industry’s first in-stream Brand Lift measurement and optimization solution through support of VAST/VPAID standards and integration with leading video player technologies San Francisco -Vizu...

Tremor Video Raises $37 Million Round of Financing

W Capital Partners Leads Round to Fund Future Acquisitions, Video Hub Adoption, and Growth in the US and Overseas NEW YORK - Tremor Video, the...

Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions

Emeryville, CA - Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it...

AdoTube Expands New York Sales and Business Development Teams

Three new hires to handle increased demand for high-impact in-stream video advertising NEW YORK - AdoTube, the in-stream video advertising technology leader, announced the addition...
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