New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
NEW YORK -- MAGNA Media...
More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV
“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions
76 per cent of Canadians are now TV streamers, and 18 per...
Vonage Delivers Better Engagement With Launch of Smart Video API Capabilities
New enhancements feature AI-powered interactions and end-to-end encryption
HOLMDEL, N.J. -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has...
Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online...
Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities
BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
Audacy Adds Veritone Attribute to Deliver Enhanced Campaign Metrics to Its Advertisers
Veritone Attribute enables Audacy to provide advertisers with additional analytics capabilities for campaign planning, performance monitoring and optimization
DENVER -- Veritone, Inc. (NASDAQ: VERI), creator of aiWARE™,...
MGID Revolutionizes Image Creation for Advertisers With Integration of Generative AI
LOS ANGELES -- MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent...
DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution
DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV
New solution helps...
Brightcove Launches Communications Studio, a Video Streaming Solution to Boost Internal Communications Capabilities
Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders
BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the most trusted...
Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)
Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience
BENTONVILLE, Ark. -- Sam's Club®, a division of Walmart Inc. and...
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