LightBox TV Appoints Simon Macson as VP Product
LightBox TV, the first independent full-service management solution for marketers running addressable TV advertising campaigns, announced the appointment of Simon Macson, who joins the...
Peach and Innovid Integrate Platforms – Bridging a Gap in Creative Ad Workflow
Peach, a market leader in video advertising workflow and delivery, has today announced a platform integration with Innovid, a market leader and pioneer in...
Finding Scale and Relevance in CTV – Introducing Illuma Compass
Illuma Technology this week introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by...
TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300...
Peach Announces Integration with Frame.io
Peach, a market leader in video advertising workflow and delivery, has today announced a platform integration with Frame.io, recently acquired by Adobe for $1.275bn,...
Cavai and Seedtag Help Lay’s to Spread the Word of Its Iconic Restaurant Flavors...
London, UK: Cavai, the leading conversational advertising cloud, has launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative,...
VideoAmp Partners with HyphaMetrics, Integrates Panel Insights into Their Data Measurement Solutions
LOS ANGELES -- Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions...
TVSquared’s Global Converged TV Study Uncovers Need to Move Past Legacy Approaches to Reach...
Report Looks at Converged TV Adoption & Trends Across Australia
SYDNEY & EDINBURGH, Scotland - TVSquared, the global leader in converged TV ad measurement and...
New Ozone Study Demonstrates Clear Link Between Quality of Attention to Content and Quality...
Latest analysis by Lumen Research highlights significantly more attention to ads on premium publisher websites
The Ozone Project, the UK’s leading high attention digital advertising...
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