Advertising Industry Deals

Kiip and Interpublic Group (NYSE: IPG) announced today that they have entered into a strategic partnership, which includes an investment by the global advertising holding company. On IPG’s side, the partnership will be led the IPG Media Lab division of IPG Mediabrands, which will help introduce top-tier marketers to Kiip’s mobile and gaming advertising platform focusing on rewards-based consumer interactions. The investment by IPG was a part of Kiip’s most recent round of funding which took place at the end of 2012 and included additional investments from Relay Ventures, Hummer Winblad, True Ventures and Digital Garage, totaling $11 million.

SANTA MONICA, Calif. - Mercury Media, a leading direct response television media agency, announced that it has acquired iMarketing, a full service digital agency, creating...

Shiny Ads, a premium advertising technology company, and Internet Brands, a new media company, today announced a partnership to integrate the Shiny Ads Programmatic Guaranteed platform into Internet Brands’ sites. Internet Brands is using the white-labeled Shiny Ads Self-Serve product to allow small advertisers to easily purchase inventory on select sites within the company’s Home and Careers categories, including Inhabitat.com, ModelMayhem.com, Weddingbee.com, Inhabitots.com, Ecouterre.com, and others.

Grey, G2 and MediaCom increase stakes to wholly owned status LONDON - WPP (NASDAQ:WPPGY) announces that its wholly owned companies Grey, G2 Worldwide and MediaCom have...

Digital media agency Exact Drive and display ad design platform Canned Banners are announcing a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer.

Kansas City-based company infuses an increased entrepreneurial spirit while adding an experienced advertising team, proprietary ad platform and top-rated mobile apps OVERLAND PARK, Kan. - Having...

Incisive Media, One of the Largest International B2B Publishing Companies, Cites Affluent Reach, Native and Rich Media Units as Key to Partnership SAN FRANCISCO, CA and...