Consumers Are Spending the Lionshare of Their Time Online with Content
Internet Activity Index Reveals Consumers Spend More Time Online with Content Than Community and Communications
New York, NY – Internet users continue to spend a...
New Research Shows Advertising Effectiveness is up on Original Content Sites Despite Economic Downturn
Analysis of Independent Data Also Shows Advertising on Content Sites Performing Better Among Young, Affluent Audiences
New York, NY – January 8, 2008 – A...
Online Advertising Effectiveness Gets Significant Boost From Branded Content
Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks
New York,...
Time Spent with Online Content Reaches New High in October, According to Online Publishers...
Data from Internet Activity Index Shows Content on the Rise with Elections, Economic Crisis; Online Commerce at All-Time Low
New York, NY – December 3,...
Media, Marketing and Agency Executives Will Address the 08 Online Publishers Association Global Online...
Event will Include a Line-up of Speakers from Nike, Publicis Groupe, Nokia, BSkyB, Coca-Cola, Ogilvy Entertainment, HSBC, Washington Post, WPP and More
NEW YORK, NY...
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and...
NEW YORK, NY – The Online Publisher’s Association (OPA) released a new research study, “The Silent Click: Building Brands Online,” which will be unveiled...
Online Publishers Association Extends Its Public Policy Efforts with Addition of Vice President of...
Hires Executive with Capitol Hill Experience Complemented with Private Sector Work as Director of Government Affairs for IAC
New York, NY – November 21, 2008...
Local Online Media Hold Significant Advertising Advantage
Online Publishers Association Report Finds Ads on Local Media Sites Excel at Delivering Results
New York, NY – August 19, 2008 – Local media sites...
OPA Expands its Internet Activity Index with ‘Community’ Category
New York, NY – March 3, 2008 – The Online Publishers Association (OPA) today announced it has added a Community category to its Internet...
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