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IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety and Brand Responsibility in...

NEW YORK -- IPG Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand...
Ad Tech Daily

Adform Joins Both the Network Advertising Initiative and the Digital Advertising Alliance to Further...

Adform continues to uphold high standards, formalizes relationships with leading national self-regulatory organizations in digital advertising New York -- Adform, the leading independent advertising technology...

Prebid.org Celebrates 3 Year Anniversary Milestone; Announced Formation of New CTV-OTT and Taxonomy Task...

Independent organization has grown to more than 60 members committed to developing fair and unified auction tools and practices, as core software tool Prebid.js...

Most Influential Global Marcomm Network to Partner With Mediaspace.global

We’re thrilled to announce that International Advertising Association is partnering up with its youngest member, Mediaspace.global, the brand-new professional social platform for media, marketing, tech, innovation and...

The Advertising Research Foundation To Integrate the Marketing Science Institute

Association devoted to marketing science and research will become division of the ARF NEW YORK -- The Advertising Research Foundation (ARF), the industry leader in...

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