MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment
Guidelines to Empower Creative Groups by Reducing Industry Fragmentation
NEW YORK, NY — With the rapid evolution of the mobile marketplace, there is a demand for...
Microsoft’s Bing Ads Joins the Ads Integrity Alliance
Bing Ads will work alongside Google, Facebook, and Twitter to protect users from bad ads
CAMBRIDGE, Mass. - The Ads Integrity Alliance announced that Microsoft’s Bing...
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks
NEW YORK - The Interactive Advertising Bureau (IAB) announced...
The True Meaning of DNT
The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through...
Claims Against interclick and Advertisers Dismissed
NEW YORK - interclick, inc. (Nasdaq:ICLK) announced that the sole remaining federal claim alleging violation of the Computer Fraud and Abuse Act (CFAA) and...
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement
NEW YORK, NY — The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) announced...
ContextWeb Introduces ContextWeb Real-Time Classifier (RTC)
RTC Makes Online Contextualization More Widely Available and Simplify Adherence to New IAB Taxonomy Standards; ContextWeb’s ADSDAQ Exchange Also Adopts New IAB Taxonomy Online...
IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB)...
ZEDO Continues Privacy and Security Leadership by Joining NAI
ZEDO, the leading independent global ad platform partner for publishers, today announced that it has become a member of the Network Advertising Initiative (www.networkadvertising.org), a coalition of over 90 online advertising companies committed to complying with self-regulatory standards that establish and reward responsible business and data management principles.
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