Advertising Regulations

I have neglected the in-game advertising topic for a while and am clearly behind with the news... some 1 month behind. I've just come...

Groundbreaking Alternatives for Robust Prior and Direct Consumer Notification and Advanced Opt-Out Technology Further Empower Consumers to Control Internet Browsing Experience Redwood City, CA -...

NEW YORK, NY (July 16, 2008) –The Interactive Advertising Bureau (IAB) today announced the release of “Revenue Cycle Best Practices,” a document that recommends...

Fascinating what a simple Google search can bring to surface: a document that appears to have been developed by a Microsoft employee or consultant,...

NEW YORK, NEW YORK (July 21, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of “A Mobile Advertising Overview,” a document that demystifies...

NEW YORK, March 5, 2008 - Mindset Media (www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the...

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I...

It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce...

MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that...