Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research...
New Report on Trends in Behavioral and Contextual-Based Advertising Shows Consumers Accepting of Targeted Advertising
DALLAS - Creation of the Digital Advertising Alliance (DAA) is...
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience...
Mindset Media Establishes Membership in the Network Advertising Initiative
NEW YORK, March 5, 2008 - Mindset Media (www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the...
Self-Regulation, Your Business and Your Privacy
http://blog.betteradvertising.com/2009/12/07/self-regulation-your-business-and-your-privacy/
By Scott Meyer, CEO, Better Advertising
Fitting The Pieces of Self-Regulation Together
WASHINGTON - At Better Advertising, we believe that industry self-regulation is the key to...
Massive Inc. Is First Dynamic In-Game Advertising Network Validated Through Third-Party Auditing Process
I have neglected the in-game advertising topic for a while and am clearly behind with the news... some 1 month behind. I've just come...
IAB Management Changes Announced
NEW YORK - David Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc., and Chairman, IAB Board of Directors, sent the following letter to...
Yahoo! Announces Termination of Services Agreement by Google
SUNNYVALE, Calif. - Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services agreement the companies...
IAB’s New Document to Help Reduce Discrepancies in Online Media Buys
The Interactive Advertising Bureau has recently released a document with recommendations for ad agencies and publishers, in an attempt to improve the efficiency of...
Key Advertising Groups to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and...
NEW YORK - Four leading marketing and advertising industry associations announced that they are working together to develop enhanced self-regulatory principles for online behavioral...
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