Web
Analytics Made Easy - StatCounter

YuMe Leaps Back into comScore’s Top 10 Ad Networks

Remember all the Yume - comScore drama going on in regard to YuMe's ranking in the ad networks top? It all seems to have...

comScore Releases the “2013 India Digital Future in Focus” Report

India Boasts World’s Second Fastest Growing Online Population with 31-Percent Year-Over-Year Growth, 6x the Rate of Global Internet Population Growth Mumbai – comScore, Inc. (NASDAQ: SCOR),...

Digital Analytix® Monetization Allows Publishers to Create More Effective Viewability-Based Page Layouts and Advertising...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for ad placements on their web sites to enable inventory and package optimization. As the digital advertising industry moves rapidly toward a viewable impression standard, Digital Analytix Monetization empowers publishers with data-driven insights that help them deliver not only the transparency and improved performance that advertisers demand, but also an enhanced user experience for their readers.

AdExcite Debuts in Top Ten on Video Metrix

AdExcite debuted on comScore’s Video Metrix report for October 2012, reporting over 90 million unique viewers for ads displayed on the AdExcite Video Network. AdExcite ranked number seven based on unique monthly viewers in October. Video Metrix service officially began tracking the AdExcite Video Network with comprehensive traffic reporting and key demographic data for all its online video ad units, including its proprietary vSlider video interstitial.

comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement...

Study Finds that Without Proper Adjustments, Site-Server Estimates can Overstate Audience Size by Factor of up to 2.5x Santiago, Chile – comScore, Inc. (NASDAQ: SCOR),...

comScore Releases January 2012 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 66.2 percent of search queries conducted.

comScore MMX Ranks Top 50 U.S. Web Properties for July 2012

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for July 2012 based on data from the comScore MMX service. More Americans visited the Business Finance category at the start of Q3, including Online Trading sites and Financial Advice sites. As summer reached its peak in July, many Americans spent time with leisure-oriented pursuits in the Community category, such as Pet sites and Beauty/Fashion/Style sites.

comScore Releases June 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched 33 billion online content videos in June. Video advertising reached another all-time high in June as 11 billion video ads were viewed.

comScore Reports $186.2 Billion in Full Year 2012 U.S. Retail E-Commerce Spending, Up 15...

Q4 2012 Spending Grew 14 Percent to $56.8 Billion comScore Chairman Gian Fulgoni to Present Overview of Q4 2012 E-Commerce Trends in Upcoming Webinar RESTON, VA...

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

Advertisement

Sponsored

Advertisement

From our guest authors