Tapjoy’s In-Game Ads Crush Mobile Industry Norms for Branding Metrics, comScore Finds
Aggregated results from 14 campaigns show significant increase for all upper- and lower-funnel metrics, including nearly 7x increase in awareness lift and 4x in...
Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement
Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities
LOS GATOS, Calif. - Roku, Inc. and comScore (NASDAQ:SCOR) announced...
comScore Receives MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Detection Capabilities
Company is First Measurement Provider to Gain Accreditation for SIVT Practices for Both Content and Campaign Measurement of Desktop and Mobile Web
RESTON, VA – comScore...
Time Inc.’s MNI Targeted Media Inc. Leads All US Ad Focus Local Networks with...
MNI Reaches Nearly 240MM Unique Visitors Each Month
MNI Earns #1 Ad Focus Local Network Ranking for Three Consecutive Years
STAMFORD, Conn. - Time Inc.’s (NYSE:TIME)...
comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...
ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™
LONDON, UK– comScore announced that it is the first company...
BIA Integrates Local Television Audience Data from comScore into Its Advertising Intelligence Platform BIA...
comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage
CHANTILLY, Va. - BIA Advisory Services announced it...
Nativo Recognized as the Largest Native Advertising Marketplace
Leading native advertising platform delivers the most monthly uniques across desktop and mobile users, according to comScore rankings data
LOS ANGELES, CA - According to...
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