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WPP’s 24/7 Media and Microsoft Announce Digital Advertising Partnership

24/7 Media, WPP’s marketing technology company, and Microsoft Advertising announced an extensive partnership to support their customers in the rapidly changing digital advertising marketplace. As a result of this agreement, that brings together two of the largest players in the advertising industry, clients of both companies will benefit from markedly enhanced scale, optimization and automation. The global online ad market is estimated to exceed $98 billion in 2012.*

Truth or Dare: Top Web Firms to Be Questioned on Their Targeting Practices

It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce...

comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks

AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in...

Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology

Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. —  For the first time...

Advertisers to See a Cost-Per-Click Increase of 78 Percent with Yahoo and Microsoft Search...

ST. LOUIS - Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move...

Latest Earnings Reports from Google (GOOG) and Microsoft (MSFT) Validate Ad Coverage as Essential...

Ad coverage sheds light on future performance of top search engines CHICAGO - On the heels of earnings announcements from Google (Goog) and Microsoft (MSFT),...

Strategy Analytics: Microsoft and Baidu Gain Share on Google

Global Search Market Reaches $6.2 Billion in Q2 2010 BOSTON - Recent earning results of major online search companies confirms continued growth of the global...

comScore Media Metrix Ranks Top 50 US Web Properties for July 2010

Online Gambling Sites See Pickup during World Series of Poker Tournament; Americans Browse Retail Sites to Shop Summer Deals RESTON, VA – comScore, Inc. (NASDAQ:...

Industry Click Fraud Rate Declines to 13.8 Percent in Q1 2009

New Forms of Scripted Attacks on the Rise – The “Zero-iframe” Clicker ad:tech San Francisco AUSTIN, Texas - Click Forensics™, Inc. released industry pay-per-click (PPC) fraud...
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