In-Game Advertising Research Proves Effectiveness for Brands Across Categories and Game Titles
NEW YORK — June 3, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising,...
Truth or Dare: Top Web Firms to Be Questioned on Their Targeting Practices
It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce...
Paramount Pictures and Massive Launch First Branded Scavenger Hunt in Ubisoft’s “Tom Clancy’s Rainbow...
In-game scavenger hunt promotes upcoming movie “Tropic Thunder” with interactive experience that engages and rewards gamers.
NEW YORK — Aug. 5, 2008 — Massive Inc.,...
DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media
I barely got the time to bitch point out DoubleClick's apathy in updating us, and they announced that their in-stream platform can now power...
Microsoft Ranks as Top U.S. Online Display Advertiser in June, According to comScore Ad...
Major Display Ad Campaign Promotes Windows Live Search Programs
RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital...
Microsoft, Yahoo! Veteran Joins WebTrends to Lead Marketing
New VP brings digital marketing experience, in-depth knowledge of WebTrends solutions
PORTLAND, Ore. - WebTrends Inc., a leading provider of web analytics and online marketing...
EyeWonder and Akamai Team on First In-Stream Ads Over Microsoft Silverlight for New York...
In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements
ATLANTA/CAMBRIDGE, MA - November...
Internet2Go Offers One-Day ‘Crash Course’ in Mobile Advertising with Leading Firms
Yahoo! keynote headlines one-day event that features real mobile marketing case studies and presentations from Microsoft, JumpTap, AOL, Google and others
SAN FRANCISCO - Mobile...
AdGooroo Releases Q4 Search Engine Advertising Update
New Report Presents Q4 Share of Advertisers and Other Performance Data for Google, Microsoft and Yahoo! and Documents Big Gains for Google, Microsoft
CHICAGO -...
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