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Kantar: Economic Optimism Drives Brand Values to Record Levels

LONDON -- The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching...

tmwi Works on Creative and Highly Targeted Campaign for the Royal Mint

London UK: Award winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting...

What Does The Updated Timeline For The Privacy Sandbox Mean For Advertising Market Participants?

The below is a statement by Lukasz Wlodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, at RTB House - providing his...

78% Of Senior UK Marketers Believe the Withdrawal of Third-Party Cookies Will Have a...

45% cited first-party authenticated data as an alternative solution they’d be looking to implement85% believe their brand would benefit from a closer relationship with...

The New Release of Ad-Lib.io’s Creative Platform Unifies Creative, Media and Intelligence to Simplify...

New release provides code-free tools for marketers to produce and activate scores of ad variants across channels, formats and media platforms. LONDON & BOSTON --...
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Yieldmo Announces Privacy-First Marketplace

Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...
Ad Tech Daily

Silverbullet Announces Intention to Float on AIM

Silverbullet is a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a...
Ad Tech Daily

Audiencerate and Azerion Partnership to Boost Future Proofed Data Targeting Across EMEA

The partnership is the first integration on the sell-side and will provide a pre-packaged approach to media buyers London, UK: Audiencerate, the identity hub enabling...
Ad Tech Daily

White Bullet and The European Lotteries Announce Partnership to Fight Piracy

London, UK: IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy. White Bullet will track advertising...

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