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ActionIQ Partners with Neustar to Power Identity Resolution, Data Enrichment, and Omnichannel Activation

Partnership to improve customer acquisition and conversion rates, increase media efficiencies, and reduce costs RESTON, Va. & NEW YORK -- Neustar Inc., a global information...

Merkle B2B Swells Gyro UK Creative Ranks with Senior Hire

Jo Webb joins as creative director alongside a raft of senior creative hires LONDON: Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and...
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Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-COVID...

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised...
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Kochava Announces Acquisition of DigiCenter

Collaboration Further Strengthens the Kochava Collective as a Valuable Resource for Marketers and Publishers to Drive Identity Resolution and Audience Enrichment SANDPOINT, Idaho -- Kochava,...
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Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data...

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, MD -- Dentsu and Merkle, dentsu international’s customer experience management (CXM) service...
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TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...
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Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Marketplaces

AI-driven platform shows brands and retailers the true impact of Amazon Advertising on the operational performance of product catalogs, empowering them to optimize strategy...

Winterberry Group Expands Growing Team; Names Gayle Meyers as Managing Consultant and Brittany Meeks...

NEW YORK -- Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today announced Gayle Meyers as managing...
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Covatic Signs Strategic Partnership with Birmingham City University

The partnership will result in a research and innovation boost for data science, net zero and 5G applications London, UK: With effect from 1st June...

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